February 7

Week 5-

No class! Meet on your own to prepare commercial presentations!


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February 9

Week 5-

READ:  Images- Producing Culture for the Market from Latinos, Inc.

RJ: Answer ONE of the following questions-

How does Davila’s methodology (what she did) affect her findings? How would you summarize what she learned about the social construction of Latino identity?

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February 14

Week 6-

READ: Head & Shoulders Gives Good Hair by Priscilla Peña Ovalle and Viva Viagra! by Priscilla Peña Ovalle

Today for class: Be ready to discuss these examples and to analyze commercials in class in small groups (in class writing to be turned in). Davila’s chapters are still relevant to this discussion, so please bring it again.

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February 16

Week 6-

Students present commercial and turn in papers (See Assignments Tab)

See Julia before 2/21

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February 21

Week 7-

Before 2/21 see Julia online


This is part 1, you will find parts 2 and 3 on the right hand side of the youtube page. Enjoy!

Historical Scholarship and the traces of Blackface

Screening: Part of Color Adjustment (Marlon Riggs, 1992)

Discussion on historiography and lecture on Blackface

READ: Is This What You Mean By Color TVby Bodroghkozy

RJ: Please write a 4-5 sentence response to the article comparing black, white and anonymous responses to Julia. Then include a sentence or two of your own response to conclude.

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February 23

Week 7-

Check out the following clips:





READ: The FOX Network and the Revolution in Black Television by Zook

Lecture: History of African American representations in radio and television

Midterm paper assigned

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February 28

Week 8-

READ: Bright Moments- The Life and Work of St. Clair Bourne




Screenings on Say Brother, Black Journal, etc

Lecture on Black Power television

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